How Internet affects your Business....

Inverted Thoughts is giving insight about how the internet is affecting a Business.

Imagine a day without Internet – you’d probably think it to be an easy thing to do. But it’s not that simple at all. You’d survive the day, but probably wouldn’t last much more than that! This is what the internet has become to most of us: a shot in the arm that we need from time to time, a high without which ‘satisfied’ would not be part of our analysis of the day. In the last 10-15 years, the internet has grown so fast and so big, that you now have videos, songs, websites, and even human beings themselves going viral now. By that standard, if all of these are viral, the internet would be the grand daddy diseases of all times!

 So, how has the internet grown in numbers, you ask?  Here’s a more detailed explanation of the info graph created by inverted Thoughts, based on research done through the years by quite a few research companies. 

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The internet is used by 2.4 billion people around the planet. So, for a planet that has more than 7 billion, people this is a mere 34% of the total population. What does that mean? Besides 4.6 billion potential new customers, this could be the largest unifying factor among people of all races, languages, sects and religions. In India, a mere 10% of the 1.2 Billion population (120 million) make use of the internet. With the   technological boom the country is facing, that number seems to be constantly multiplying, with connections in villages, towns and cities all growing by the day!

           There are more than 613 Million websites in the world! Just imagine the potential that the world sees through this medium that is the internet! For any business, it would mean a potentially unending supply of customers to win over! There are over 2.4 Billion people who use social media through a variety of different platforms including computers, cellular devices and hand-held web devices. Globally, an individual averages about 5 and a half hours on the internet, the Indian, about four hours, giving any marketer enough leeway to promote a product, in any which way he or she thinks best! Social Media is fast becoming the most trusted form of marketing: it after all, is very close to black & white in its approach.

        The SEO boom has meant that the world is really making the most of the potential that the internet holds- The strength of the UK SEO market itself is more than 500 million people. Add to that the Google statistic of having more than a billion searches a day, (Bing has close to 500 million) and you know that the world depends on the internet for everything, from shoes and clothes, to food delivery and online entertainment.

           Search Engine Marketing has been another big money-spinner on the internet. So, what do you do when the keyword you are looking to up your ante on the internet is already saturated? You pay the search engine to make your company’s name appear at the highest ranks of a webpage! While it may seem as you are paying a large amount to see your company’s name on high rankings, it also means a huge return for you from the very same customers who are looking for your services. 

      The potential the world of Online Press Releases holds is also something that the internet is now becoming accustomed to. The internet is truly a world full of information, for and by, any and every user. Today a good percentage of the global population learn and communicate about the recent developments and  events through the medium of the very well paced medium of the World Wide Web. Today, a source of information such as the Internet cannot be matched in any way and thus it is really the most reliable ways to propagate one’s business through this medium.

 

Social Media and your Business: A Perfect Glass Shoe to fit your Foot...

Inverted Thoughts - One point for all media solutions, provides an insight for the relationship between Business and  Social Media.

Business, of any kind would not be able to sustain unless it has been spoken about. It has to be presented in the simplest manner possible for everybody to understand. Social media enables just that for businesses. Different Social Media help display your products, and aid your audience in choosing your service.  Social Media works like a movie trailer…it give the audiences glimpses of the best parts of it, so they keep wanting more. Applications that enable sharing of pictures and videos of the product or service, right from its production to it being launched in the market, help people decide whether they need a particular service or not. If promoted well enough, and the necessary features are highlighted in a manner that grabs attention, audiences would genuinely want to know more. People believe what they see, and if they like what they see, they want it! If you are a business that has been in the market for more than 10 years, you know that even though times have changed, the basic aim of marketing, ‘to spread the word and covert’ stays just the same. Social Media just makes it easier to reach larger audiences now.

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There is not a single industry that cannot be helped by Social Media sites. Every single one of them, F&B, Engineering, Medicine, Education, Music, movies etc can all be talked upon a common platform. Social media has turned into parents that spoiled the kids (consumers) with choice, but at the same time rested the freewill into the consumers’ hands. Journalism and advertising being commercialised the way they are now, hearing a review from a friend or a mutual friend helps you believe or trust the product more instead of a random person online who you don’t even know exists or has been employed by the company. The popularity of a certain business also need not be relied upon through different sources or common friends and colleagues; just the number of followers, or likes, or tweets, or comments helps people judge whether it is worth investing in. These parameters, in fact, decide whether you audience will even give your page a second glance.

The versatility of these sites provides people with the exact information they need- not too much nor too little. A successful business venture is never the grand total hard work of one single individual, ever – it involves the involvement of as many people as required. Social media sites help entrepreneurs and companies keep people in the loop, at most times, at a minimal cost. Businesses can thus grow extremely well when people see their opinion being counted. Besides this also encourages audiences to think in different ways too. Not only does this platform provide you the comfort of a one-on-one with potential customers, it in fact, opens a whole plethora of options for you to consider, with regards to changes and innovations in your products.

Original article you can read at

http://www.forbes.com/sites/capitalonespark/2012/12/14/social-media-marketing-the-next-generation/